A.B. (Greater Boston Area)
Digital media marketing expert with 10+ years experience driving the strategy, implementation, and management of PPC campaigns across various industries, including higher education, manufacturing, financial services, biotech, and more.
Currently serving as the Digital Media Director at a Boston-based marketing agency (2021-present), overseei [...]
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- Digital media marketing expert with 10+ years experience driving the strategy, implementation, and management of PPC campaigns across various industries, including higher education, manufacturing, financial services, biotech, and more.
- Currently serving as the Digital Media Director at a Boston-based marketing agency (2021-present), overseeing a 7-member team and leading high-priority accounts.
- Previously employed at an NH-based marketing agency (2016 – 2021), promoted from Specialist to Director of PPC. Led the team in achieving results on platforms such as Google Ads, Meta, and LinkedIn and generated a 42X ROI for an online learning and training solutions company through Paid Search campaigns.
- As an intermittent freelancer throughout career, collaborated with small local businesses and larger companies, primarily in the SaaS and E-commerce sectors.
- Proficient in Google Ads, LinkedIn Ads, Meta, Google Suite, MS Office, Google Analytics, Bing Ads, Google Tag Manager, and Looker Studio.
- BS in Business Administration from the University of New Hampshire.
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L.A. (Chantilly, Virginia)
L.A. (Chantilly, Virginia)
Marketing professional with 10+ years experience in communications, branding, and digital marketing in financial services and healthcare. Resuming her digital marketing career after 5 years overseas as a diplomatic spouse where she led community volunteer programs.
During 5 years at her former governmen [...]
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L.A. (Chantilly, Virginia)
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Marketing professional with 10+ years experience in communications, branding, and digital marketing in financial services and healthcare. Resuming her digital marketing career after 5 years overseas as a diplomatic spouse where she led community volunteer programs.
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During 5 years at her former government-sponsored enterprise, (2013-2018), she was given the Above and Beyond award and promoted to team lead. Managed B2B marketing strategy, contributed to event planning, and wrote/edited emails, website copy, social media posts, and advertising copy.
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2 years in the corporate division of a government-sponsored enterprise where she managed employee communications for Legal and Human Resources departments. Wrote and published intranet articles that exceeded engagement benchmarks.
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5 years as a Marketing Manager for healthcare tech start-up. Secured speaking engagements, organized marketing events, and wrote content for website, press releases, OpEd articles, and marketing collateral. Conducted successful go-to-market product launches and product utilization campaigns.
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Technical Skills: Microsoft Office Suite (expert), Google Suite (expert), SalesForce (advanced), Oracle Marketing Cloud (advanced), Meta Business Tools (advanced), Canva (advanced), WordPress (advanced), HootSuite (proficient), AirTable (proficient).
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BA in Political Science from the University of Florida.
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