A.B. (Greater Boston Area)
Digital media marketing expert with 10+ years experience driving the strategy, implementation, and management of PPC campaigns across various industries, including higher education, manufacturing, financial services, biotech, and more.
Currently serving as the Digital Media Director at a Boston-based marketing agency (2021-present), overseei [...]
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- Digital media marketing expert with 10+ years experience driving the strategy, implementation, and management of PPC campaigns across various industries, including higher education, manufacturing, financial services, biotech, and more.
- Currently serving as the Digital Media Director at a Boston-based marketing agency (2021-present), overseeing a 7-member team and leading high-priority accounts.
- Previously employed at an NH-based marketing agency (2016 – 2021), promoted from Specialist to Director of PPC. Led the team in achieving results on platforms such as Google Ads, Meta, and LinkedIn and generated a 42X ROI for an online learning and training solutions company through Paid Search campaigns.
- As an intermittent freelancer throughout career, collaborated with small local businesses and larger companies, primarily in the SaaS and E-commerce sectors.
- Proficient in Google Ads, LinkedIn Ads, Meta, Google Suite, MS Office, Google Analytics, Bing Ads, Google Tag Manager, and Looker Studio.
- BS in Business Administration from the University of New Hampshire.
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