Talent You Won’t Find Anywhere Else

• 13 years professional experience in full-service association management, conference and virtual meeting planning, hospitality, marketing, administration and technical assistance, and customer service.

• Over the past 5 years, worked for a Woman-Owned Small Business (WOSB) specializing in project management and client relations for clients including associations, government agencies, and corporations.

• Founding team member in the opening of a new luxury hotel brand in Washington, DC. Led initiatives in client development, marketing outreach, and meeting/event logistics for Fortune 50 Companies and developed standard operating procedures for the brand.

• Increased annual guest room/event revenue by $2 million while developing and building key relationships with federal government contacts for 2 convention center hotels through networking, trade shows, and strategic business development.

• Proficient in MS Office, WebEx, and Zoom.

• BA from Susquehanna University.

L.A. (Chantilly, Virginia)

• Marketing professional with 10+ years experience in communications, branding, and digital marketing in financial services and healthcare.  Resuming her digital marketing career after 5 years overseas as a diplomatic spouse where she led community volunteer programs.

• During 5 years at her former government-sponsored enterprise, (2013-2018), she was given the Above and Beyond award and promoted to team lead. Managed B2B marketing strategy, contributed to event planning, and wrote/edited emails, website copy, social media posts, and advertising copy.

• 2 years in the corporate division of a government-sponsored enterprise where she managed employee communications for Legal and Human Resources departments. Wrote and published intranet articles that exceeded engagement benchmarks.

• 5 years as a Marketing Manager for healthcare tech start-up. Secured speaking engagements, organized marketing events, and wrote content for website, press releases, OpEd articles, and marketing collateral. Conducted successful go-to-market product launches and product utilization campaigns.

• Technical Skills: Microsoft Office Suite (expert), Google Suite (expert), SalesForce (advanced), Oracle Marketing Cloud (advanced), Meta Business Tools (advanced), Canva (advanced), WordPress (advanced), HootSuite (proficient), AirTable (proficient).

• BA in Political Science from the University of Florida.

• Accomplished marketing professional with expertise in digital strategy and over 8 years experience as a professional artist and a museum curator, demonstrating a strong blend of creativity and organizational skills. Dedicated to integrating the latest AI tools and software to streamline marketing strategy and processes.
• Founder of her own marketing consultant firm providing small business clients with digital marketing strategy,
  management, and analytics. Oversees management of accounts, including content management, campaign scheduling, copywriting, and video editing.
• Successfully led social media marketing strategies for early-stage businesses, resulting in notable ROI. Recent digital campaign for client resulted in a 25% increase in annual event ticket sales.
• Managed B2C marketing campaigns for an Art organization, increasing e-commerce revenue by 20%.
• Active engagement in community leadership roles. Volunteer experience includes serving as Facebook Marketing Manager for the Women in Art Initiative, driving significant increases in engagement and page views.
• Proficient in various marketing tools and platforms including Google Analytics, Adobe Creative Cloud, Later, and HubSpot.
• MBA from Emory University; MFA from Maryland Institute College of Art; BA from Columbia University.

• B2B marketing leader with over 20 years experience building and managing high-performing marketing teams and developing innovative marketing strategies, including new program and product launches, product portfolio overhauls, and digital transformation.

• As Senior Account Executive for a $36B global business sold digital advertising solutions to Fortune 500 customers and their ad agencies. Drove revenue growth and increased number of new clients. Received 3 Addy Awards for large, national campaign that utilized new digital products, Best website takeover (gold), Best Innovative Use of Interactive Technology, and Best Branded Content and Entertainment (silver).

• Led marketing team for a $700M global engineering and technology solutions company and drove greater investment in demand generation, pricing, analytics, and sales enablement, resulting in more than $100M in revenue opportunity for the last two years (2016 to 2020).

• Repositioned an $800M GE global healthcare IT services portfolio and launched new products across nine separate P&Ls, resulting in more than $10M in revenue opportunity annually.

• Led a team of Product Marketing and Demand Generation Managers to drive marketing strategy, product launches, and retention and acquisition for a company that served 10M+ students annually.

• MBA from the University of Maryland, Robert H. Smith School of Business; BS in Public Affairs from Indiana University.

• Marketing professional with 9 years experience developing marketing strategies, running email marketing campaigns, and managing website content and social media presence for the food industry and multiple nonprofits.

• Marketing Manager for an online food business based in the UK, contributing to the growth of revenue from £200K to £1.7M, subscribed retail email users from under 1K to 14K, wholesale users from 100 to 2K, and website sessions by 250%.

• 4+ years experience working in various non-profit organizations in coordination, project management, and research roles. Experience in customer service, database management, and relationship management.

• Previous experience includes administrative roles in program support, event coordination, and research for various organizations.

• Proficient in Google Suite, MS Office, social media platforms, AI tools, QuickBooks, Canva, and Adobe Illustrator. Strong Proficiency in German.

• MA in International Peace and Conflict Resolution from American University; BA in International Business from Berkley College.

• Communications professional with extensive experience in media relations, strategic communications, content development, and advocacy across various industries, including the Federal IT sector.
• Senior Writer/Content Strategist at a marketing agency, collaborating with teams across the agency to promote clients’ interests in meaningful and measurable ways.
• Developed strategy and content solutions to raise clients’ public profiles, including strategic plans, media relations initiatives, and development of print and digital assets (op-eds, news releases, blogs, thought leadership, messaging exercises, etc.).
• Custom Content Strategist for a government knowledge network, creating digital content for clients in the federal IT sector during Covid shutdown.
• Director of Custom Content and Digital Marketing for a publishing company in the federal IT sector. Managed the custom content function of a media services company with a diverse group of clients (Oracle, Amazon, IBM, etc.) in the $100-billion federal IT products and services sector.
• BA in English from The University of Virginia.

• Event management professional with extensive experience in the aviation, sporting goods, and manufacturing industries.
• Senior VP at an Association with over 10,000 members. Led pivotal initiatives including doubling membership revenue, overseeing successful conventions, and driving rebranding efforts.
• Directed and orchestrated the Association’s domestic and international conventions which annually recorded revenues of $40 million from exhibits, registrations, and sponsorships, hosting 7,000 exhibitor booths, 200 displays, and attracting 45,000 attendees.
• Oversaw a significant transformation in the Association’s image through the execution of a comprehensive rebrand, elevating and revitalizing its overall brand identity, and enhancing market perception and engagement.  
• As Director of Business Development for an Association focused on manufacturing, implemented initiatives that resulted in a 31% increase in dues from sustaining members and pioneered a successful trade show, acknowledged by Trade Show Week as the decade’s second-largest debut.
• MBA from the University of Baltimore, BA in Journalism from the University of Maryland Baltimore County.

• 17+ years of experience in B2B2C marketing strategy and execution, including campaigns, collateral development, event management, product marketing, and branding.

• Promoted to VP of Marketing & Programs at a workplace experience company (2007-2023), specializing in strategic marketing and operations for the delivery of all client programs.

• Successfully led the strategic development, GTM strategy, product launch, and marketing of a mobile application, launching 40+ client-branded apps while exceeding adoption and engagement goals.

• Led the development of a new email marketing strategy, expanding the audience to 40K and increasing engagement by 30%.  Also, spearheaded the company’s live webinar series,  hosting 100+ interactive, virtual workshops with  93% participation satisfaction and continued growth.

• Advanced proficiency in MS Office, project management software (Trello), email platform (Emma), custom CRM database, social media management (HootSuite), and video conferencing platforms (Zoom). Basic proficiency with Google Looker Studio.

• BS in Marketing from George Mason University.

• Communications and social media professional with extensive experience in various industries including healthcare, defense, and non-profit.
• Social Media Specialist for a government consulting and technology firm; led strategic planning, content creation, and project management for social and digital media, increasing social media followers by 30% in a year.
• As Digital Communications Manager for an Association, improved social media engagement by 40% through the implementation of a new social media policy and best practices. Restructured site architecture and navigation with support from an external CMS vendor, resulting in a 30% faster page load time and a 15% increase in organic search traffic.
• Produced engaging content and managed social media efforts for various organizations, leading to increased engagement and brand visibility.
• BA in English from Towson State University.

• 15 years of communications experience, including working for government, non-profit organizations, and corporations.
• Currently, Independent Consultant to small businesses focused on increasing brand awareness and customer engagement through strategic content development and campaign implementation.
• Led communication strategies for key initiatives at a governmental agency, managing content strategy, social media outreach, email marketing, media relations, and blogging initiatives.
• Spearheaded corporate communication functions at a global development organization, contributing to organizational growth and impact.
• Proficient in Google Suite, MS Office (Word, Excel, PowerPoint), and various social media platforms.
• MA in Strategic Communication from American University. BS in Marketing and International Business from University of Maryland.