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17+ years of experience in B2B2C marketing strategy and execution, including campaigns, collateral development, event management, product marketing, and branding.
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Promoted to VP of Marketing & Programs at a workplace experience company (2007-2023), specializing in strategic marketing and operations for the delivery of all client programs.
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Successfully led the strategic development, GTM strategy, product launch, and marketing of a mobile application, launching 40+ client-branded apps while exceeding adoption and engagement goals.
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Led the development of a new email marketing strategy, expanding the audience to 40K and increasing engagement by 30%. Also, spearheaded the company’s live webinar series, hosting 100+ interactive, virtual workshops with 93% participation satisfaction and continued growth.
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Advanced proficiency in MS Office, project management software (Trello), email platform (Emma), custom CRM database, social media management (HootSuite), and video conferencing platforms (Zoom). Basic proficiency with Google Looker Studio.
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BS in Marketing from George Mason University.