Location Reston, VA
Category Marketing
Date Posted 05/16/2022
Type Direct Hire
Commitment Full-time/Flex
Job ID #4540

Woman-owned leadership education platform seeks FT Flex, virtual Director, Marketing Programs and Communication

Hours/Schedule: Full-time, flexible

Job Type: Direct hire

Location Requirements: Remote

Rate: $85-95K salary

Job Description: Providing innovative leadership and development impactful programming for women is critical to the growth and success of our organization. The Director, Marketing Programs and Communication will manage the organization’s influential portfolio of existing products and go-to-market events experiences for scale and support the launch of new products to align with the overall growth strategy. We are looking for a leader with strong business acumen, expertise in project management and exceptional marketing communication skills to drive program awareness, adoption and scale for growth. This person will have one direct report: Strategic Growth and Communications Coordinator. This person will also work directly with a contractor Marketing Growth manager.

Responsibilities:

Strong integrated marketing communications experience to drive go-to-market strategies and grow community.

Position programming with an emphasis to drive engagement and conversion to drive revenue 1

Develop and deliver on a plan to increase engagement of existing community of 1,000+ through the use of technology platforms and scalable programs

Support the launch of new programs to align with growth strategy through creative content strategy to drive engagement and growth

Leverage analytics of competitive landscape and assessment of pricing strategies

Lead the creation and management of all event-related collateral and communications with a keen eye for creativity and next-level experience

Acute program management across existing portfolio of programs including our flagship SAAS Elearning product and build for global growth through client and community engagement

Oversee the existing B2B eLearning SAAS product; ensure a high quality client experience during each of the three annual cohort seasons – from orientation (launch) to graduation (completion) working directly with Client program managers

Deliver high quality, impactful communications to all levels of stakeholders from executive leadership (buyers) to member participants (product consumers) and managers and alumni

Collaborate with Client Success to provide actionable program analytics/insights for capturing trends and program impact

Lead the evaluation of product applicability and implementation plan for scaling globally

Efficient day to day management of other key programs with a focus on expansion to support overall strategy

Develop and deliver on a plan to grow and increase engagement of existing community of 1,000+ through the use of technology platforms and scalable programs

Support the launch of new programs to align with growth strategy; including analytics of competitive landscape and assessment of pricing strategies

Efficient and impactful event management by overseeing the creative planning and execution of both virtual and in person event experiences to drive brand awareness and pipeline growth

Develop and deliver “wow” factor and engaging experiences from registration to event run, tech rehearsals, event experience and post event analytics both virtual and live events for members (monthly), managers (bi-annually) and alumni (quarterly) 2

Plan and manage all aspects of special events including in-person networking, off-site events and client program milestones with a creative eye toward marketing experiences to differentiate our brand

Plan and manage the annual She-Suite Summit virtual experience (1000+ attendees, 30+ speakers) including leading a team of vendors for flawless execution on time and on budget

Efficiently manage an array of vendor relationships to deliver high quality on target and on time and on budget

Qualifications:

Bachelor’s degree in Business, Technology, Communications or related field

Proven track record of efficiently managing programs against a project plans; optimizing resource allocation and budget spend

Strong project management skills; specifically in managing concurrent projects; adept at working within project management software

Efficient stakeholder management; comfortable working with a remote team of internal stakeholders and managing diverse pool of external vendors to deliver against project expectations

History of successful program/product management across the entire product lifecycle from conception to retirement

Experience in launching and scaling e-learning solutions globally

Highly motivated self-starter, adept at taking initiative and working with minimal direction

Polished and confident executive presence; comfortable in advising senior executive leadership in large enterprise (Fortune 500 organizations)

Outstanding communication skills, both written and oral

Energized by the entrepreneurial spirit of a rapidly growing company with an ability to be agile, flexible and innovative

Equally comfortable in developing strategy and rolling up sleeves to dig in and handle operational details

Experience working with marketing to position programming to drive revenue outcomes

Strong work ethic with a focus on detail and delivering results

FlexProfessionals respects and seeks to empower each individual and support the diverse cultures, perspectives, skills and experiences of its candidate network. FlexProfessionals does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. The candidates whose resumes are shared with our business clients are selected on the basis of qualifications, merit, and business need.