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A.B. (Greater Boston Area)

  • Digital media marketing expert with 10+ years experience driving the strategy, implementation, and management of PPC campaigns across various industries, including higher education, manufacturing, financial services, biotech, and more.
  • Currently serving as the Digital Media Director at a Boston-based marketing agency (2021-present), overseeing a 7-member team and leading high-priority accounts.
  • Previously employed at an NH-based marketing agency (2016 – 2021), promoted from Specialist to Director of PPC. Led the team in achieving results on platforms such as Google Ads, Meta, and LinkedIn and generated a 42X ROI for an online learning and training solutions company through Paid Search campaigns.
  • As an intermittent freelancer throughout career, collaborated with small local businesses and larger companies, primarily in the SaaS and E-commerce sectors.
  • Proficient in Google Ads, LinkedIn Ads, Meta, Google Suite, MS Office, Google Analytics, Bing Ads, Google Tag Manager, and Looker Studio.
  • BS in Business Administration from the University of New Hampshire.

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