Marketing & Communications professional with over a decade of experience in the education, marketing agency, tech events, and tech recruitment industries.
Director of Marketing & Communications at a private K-12 school spearheading the implementation of a new digital marketing strategy by leveraging social media, email marketing, SEO, and content marketing. Redefined brand identity, resulting in a 25% increase in enrollment through data-driven marketing campaigns.
Revamped school website, boosting traffic and inquiries, and implemented proactive communication strategies, enhancing parent satisfaction.
Senior Account Executive at marketing agency, acting as sole team member responsible for account services for 20 clients. Responsible for proposal copywriting and client budget management. Collaborated on new product launches, event involvement, branding, and advertising campaigns.
Additional Account Management experience with an agency, focusing on content strategy and crisis communication while redefining brand identity for various clients.
Proficient in WordPress, Drupal, HTML Email Development, Google Analytics, Google AdWord, and PR.
BS in Management from Northeastern University, with Marketing major and Communications minor.