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A.L. (Boston, MA)

  • Digital marketing professional and content creator with 20+ years of experience in the publishing, healthcare, and electronics industries
  • Expertise in audience development, content & social media strategy, data analytics, project management, relationship building
  • Held two positions at WBUR and developed full-funnel marketing strategies (website, podcast, email, broadcast, social media) to grow audience and revenue; additional experience developing digital content strategies for healthcare clients in the biotech and pharmaceutical industries while at ad agency Weber Shandwick
  • Coordinated breaking news coverage via social media for major news events including The Boston Globe’s Pulitzer Prize-winning coverage of the Boston Marathon bombings
  • Proficiency in Adobe Creative Cloud, email marketing and social media platforms, MS Office Suite, Google Suite, various podcast platforms, Salesforce, Slack, and Trello
  • BA in English from Barnard College

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