17+ years of experience in B2B2C marketing strategy and execution, including campaigns, collateral development, event management, product marketing, and branding.

Promoted to VP of Marketing & Programs at a workplace experience company (2007-2023), specializing in strategic marketing and operations for the delivery of all client programs.

Successfully led the strategic development, GTM strategy, product launch, and marketing of a mobile application, launching 40+ client-branded apps while exceeding adoption and engagement goals.

Led the development of a new email marketing strategy, expanding the audience to 40K and increasing engagement by 30%.  Also, spearheaded the company’s live webinar series,  hosting 100+ interactive, virtual workshops with  93% participation satisfaction and continued growth.

Advanced proficiency in MS Office, project management software (Trello), email platform (Emma), custom CRM database, social media management (HootSuite), and video conferencing platforms (Zoom). Basic proficiency with Google Looker Studio.

BS in Marketing from George Mason University.