Award-winning marketer with over 18 years of experience encompassing both traditional and digital marketing, advertising, and communications, including content creation. She develops effective marketing campaigns covering both the traditional (events) and digital sectors including search engine marketing, account branding, content and social media marketing, website design and development. A.Y. has demonstrated success nurturing key business relationships with influential media outlets and journalists and is adept at conducting industry/market research to identify and capitalize on new business opportunities within emerging markets, developing effective content and utilizing multiple channels including social media to develop brand, tone and voice in order to drive traffic, engagement and leads. She is equally effective with six-figure monthly budgets at large companies or small companies/startups with minimal advertising spend. A.Y. worked at large companies: Harvard Education Publishing Group and at startups: NewBostonPost and Plousio. As an expert in digital marketing, she is Google Ads/Google Analytics certified and has a certification in Inbound Marketing from Hubspot. A.Y. started her career as a journalist and has a M.A. in Journalism & Communications from Moscow State University (Moscow, Russia) and Certificate in Business Analytics from Harvard Business School.