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B.B. (Acton, MA)

B.B. is a seasoned marketing professional with diverse marketing, advertising and PR experience with companies ranging from start-ups to national and international corporations, on both the agency and client side. During the course of her career, B.B. has planned, executed and evaluated marketing programs that integrated traditional and digital media including branding, collateral, direct marketing, media relations, web content, community engagement, TV and print, targeting both business and consumer audiences. She was in charge of all regional marketing programs for the AT&T subsidiary where she demonstrated successful budget allocation and management, as well as delivered innovative and effective programs to establish positive brand perception and drive traffic and sales. She helped a technology start-up establish thought leadership through content marketing including trade media coverage, webcasts, case studies and white papers. B.B. has gained a significant global campaign roll out expertise while managing Microsoft’s advertising campaigns in 29 markets. In the past few years, B.B. has also served on several non-profit boards in leadership marketing roles. B.B. has excellent project management skills and is proficient in using design, CRM, web content management and direct marketing software. B.B. has a degree in Marketing Management from University of Belgrade and a Professional Certified Marketer (PCM) accreditation by American Marketing Association. Available 20 to 25 hours per week.

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