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C.B. (Beverly, MA)

  • Marketing and communications professional with over 13 years experience in brand management, email marketing, product marketing, subscription marketing, and event marketing.
  • Led re-branding efforts for direct sales wine company, managing brand consistency and all corporate communications for a company that grew to over $25 million per year in sales; responsible for website management and successfully migrated from WordPress to ShopifyPlus.
  • Managed all email marketing campaigns, and product lifecycle marketing for products; created brand names for over 30 wines and collaborated with designers for labeling.
  • Project lead for a wine subscription program with over 6,000 subscribers and low churn rate; developed a sub-brand product, monitored program evolution, and strategized engaging monthly promotions and marketing materials for events.
  • Proficient in Canva, InDesign, Photoshop, Illustrator, PowerPoint, Klaviyo, MailChimp, Shopify, Instapage, SurveyMonkey, Attentive, Wistia, Gorgias, and Zendesk.
  • BS in Marketing from Providence College.

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