Marketing professional with 8 years of experience in brand marketing on both the strategy side and the content development side. Most recently, she worked as a Brand Manager for a footwear company where she managed the brand’s appearance on all digital channels. This role included coordinating product photoshoots for digital channels, choosing brand imagery, and writing/editing copy to accompany brand messaging on social, email, and web. In Fall 2016, C.I. was also part of a small task force that worked in tandem with a web development team and an external creative agency to create an entirely new brand website. Prior to her role as a Brand Manager, C.I. worked as a Marketing Manager for NYC-based luxury jewelry company Roberto Coin. Here she was solely responsible for designing all advertisements, billboards, and catalogs and coordinating with magazines and print services to ensure delivery. Technical Skills include advanced experience in InDesign and Photoshop for both web and print content creation. Experience with content management systems HubSpot, WordPress, and Magento and certified in the statistical analysis platform SPSS. C.I. has a Master’s Degree in Brand Strategy & Analytics from Northwestern University and a Bachelor’s Degree in Communications from Elon University.