Data-driven marketing leader with at least 10 years of experience developing, executing, measuring and optimizing marketing plans to support customer acquisition, retention and engagement goals for companies of various sizes and across many different industries. She has a solid background in demand generation strategy, marketing campaign execution as well as marketing performance reporting and analysis. Most recently employed by a leading global health technology company, C.P. drove the effectiveness of the marketing plan to healthcare professionals by testing segmentation, messaging and creative; layering in digital tactics and driving an integrated contact strategy with the sales team. Prior to working in the healthcare industry, she took on increasing responsibilities at a mid-sized company in the Automotive industry from 2009-2014. Initially, she was brought in to establish and scale the consumer channel and was later promoted to oversee all marketing channels, including B2B, B2B2C and B2C. A key accomplishment was standing up the digital lead generation efforts, from selecting, implementing and integrating the marketing automation tool to the oversight of website, paid and organic search, email, lead nurture and management as well as content promotion programs. She is familiar with various marketing automation and customer relationship management systems, including Pardot and MS Dynamics CRM. In addition to her professional experience, she has a BS in Applied Statistics from the Rochester Institute of Technology and an MBA with a concentration in Marketing from Bentley College Graduate School of Business.