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C.P. (Leesburg, VA)

  • 21 years of experience in Communications, Sales & Marketing, and PR in the Firearms/Outdoor, Wine & Liquor, Medical Non-Profit, Fitness, and Insurance industries, including six promotions at four companies
  • Director of Operations & Marketing for a nonprofit medical center where she developed and delivered training programs on systems, processes, and policies and managed call center and client schedules
  • Initiated and managed 200% growth in social media presence through strategic promotions, content creation, and collaboration for a Mexican-based manufactured goods company
  • Directed marketing communications, advertising, and promotional collateral across diverse target audiences and marketing channels, including military/government, law enforcement, and retail consumer goods for various companies including Otis Technology, where she helped to establish and expand the first marketing department for a $59M company primarily serving the military
  • Led the conception and direction of a manufacturing company’s first national B2C and B2B TV commercials. Resulted in increased brand awareness and secured pro bono product spotlights in top industry publications, valued at over $100K in advertorial
  • Proficiency in MS Office, Salesforce, eKyros, CRM, Constant Contact, Mail Chimp, MyEmma, Hootesuite, Canva, SAP Concur, WordPress, and Google Analytics
  • BA in Mass Communications/Journalism from St. John Fisher College; Minor in English Writing. Additional training: Crisis Ready training (Crisis Ready Institute), Conversational in Spanish, Lean White Belt/CITEC, 200-hr Registered Yoga Teacher

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