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D.A. (Alexandria, VA)

  • Marketing professional with over a decade of experience in integrated marketing strategies and campaigns, direct and digital marketing, product marketing, membership benefits, and conferences, with expertise in marketing automation software and user experience.
  • Directed a team of 10 employees with a nearly $9M budget, driving $55M in revenue through marketing campaigns at a Human Resource Management organization.
  • As Product Marketing Manager created and oversaw the marketing strategy for all conferences and education programs. Managed a $3M+ budget, producing $47.4M+ in revenue, consistently exceeding registration and revenue goals.
  • Created and executed customer engagement and retention strategies at a leading automotive company, developing personalized campaigns and collaborating with account management, sales reps, and marketing teams to develop programs that drove long-term engagement and retention.
  • BS in Marketing from the University of Maryland, Robert H. Smith School of Business.

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