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E.T. (Stoughton, MA)

  • Strategic sales and business development professional with over 20 years of experience driving significant revenue growth, with a focus on sales forecasting, strategic planning, and contract negotiation.
  • Director of Sales for Reebok International, overseeing premier apparel accounts globally, achieving significant revenue growth, and managing a team of Key Account Managers.
  • Managed partnerships with national retailers to drive sales and margin targets, leading strategic plans for key wholesale customers. Successfully led franchise management and distribution strategies, resulting in increased net sales and meeting key account needs.
  • Expertise in designing impactful graphics, presentations, and marketing materials, with extensive experience in social media content management and engagement across various platforms.
  • Academic role as a visiting lecturer, designing and teaching graduate-level courses in fashion and retailing, recognized for fostering critical thinking and receiving high student evaluations.
  • Strong proficiency in Canva and MS Office (strengths in Excel for advanced data analysis and visualization, PowerPoint for creating compelling presentations, and Word for professional document creation and editing).
  • MBA in Global Business Marketing from Johnson & Wales University; BS in Clothing & Textiles, Business Minor from Framingham State University.

 

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