• Marketing professional with over 20 years of experience in brand strategy, marketing, and product innovation within the food, consumer goods, and retail industries.
• Led brand strategy and creative at a subscription meat business, partnering with cross-functional teams to increase membership and revenue growth; oversaw the evolution of brand strategy and launched over 40 products, including innovative line extensions.
• As Senior Director of Retail Marketing, collaborated with senior leadership to launch products in retail channels and placed branded freezers in specialty stores, improving margins and product distribution.
• Directed brand strategy for a sausage and steakhouse brand, executing integrated marketing campaigns across multiple platforms; managed a $60M budget and repositioned a key brand for growth in key markets.
• Proficient in brand marketing, strategy development, retail marketing, cross-functional leadership, P&L management, and omni-channel campaign execution.
• Holds an MBA in Marketing from the University of Connecticut and a BA in English from the College of the Holy Cross, with a Spanish for Foreigners Certificate from the Universitat de Barcelona.

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