• Marketing and business development leader with over 20 years of experience driving brand strategy, campaign execution, and customer engagement for startups, growth-stage companies, and national brands across hospitality, wellness, consumer products, and nonprofit sectors.
• As Marketing and Business Consultant at a nonprofit-focused consultancy, leads marketing strategy and channel planning, supporting brand building, business development, and operations improvement for regional nonprofit organizations.
• Director of Marketing at a multi-state cannabis wellness company responsible for brand positioning, omnichannel campaign execution, and wholesale product development; increased online orders by 44 percent, improved website traffic by 36 percent, and delivered $400K–$500K in monthly sales from marketing initiatives.
• In the role of Director of Marketing at a hospitality group, oversaw strategy and communications for hotel and event center properties, revitalized a flagship location to drive a 20 percent increase in occupancy and 15 percent revenue growth, and expanded monthly website traffic by 200 percent.
• Earlier experience includes senior marketing roles at consumer entertainment and retail organizations where accomplishments included scaling digital and social engagement, growing an email list from 600 to 38,000, increasing customer reviews, and expanding brand presence across four states; held national advertising leadership role for a major QSR brand, managing a $12M production budget and delivering YOY revenue growth of 11 percent.
• Technical skills include marketing automation, digital media, SEO, email marketing, CRM systems, Google Ads, analytics tools, social media platforms, and MS Office; experienced in omni-channel strategy and demand generation.
• BA, English and Writing from University of Massachusetts; Certificate in Public Communications from Boston University.

ID 81887