Creative marketing and communications professional with 15 years of experience elevating brands for mostly mission-driven organizations. Strategic and analytical with strong writing and project management skills. Proven track record of developing and managing successful marketing campaigns from start to finish, including branding, email campaigns, direct mail, budgeting, events, video, print, digital and social media.
Currently consulting for former employer, a $12M, 50K member association. As Director of Marketing (2017-2022) for same organization, achieved record-setting conference attendance and a 7-year high in campaign merchandise sales ($165K). Wrote and produced award-winning conference publications, wrote magazine articles and developed a more robust and cohesive social media strategy averaging 10% annual growth in followers (79,500).
As Associate Marketing Director (2014-2017) for a $12M, 15K member healthcare association, managed creative collateral with outside firms for annual conference, generating historic returns. Implemented new branding for regional trainings and executed marketing plans generating $1M million in revenue. Wrote articles for the magazine and journal.
Manager and then Director of Marketing and Communications for $12M local nonprofit serving children and adults with disabilities (2007-2012). Developed marketing plans for multiple core programs to increase participation. Generated earned media placements and led communications planning and creative direction of collateral to commemorate a year-long 60th anniversary celebration, resulting in 200 attendees for the gala.
Proficient in MS Office 360; Constant Contact, Mailchimp and Informz email campaign programs; Canva, Adobe Pro, Photoshop and InDesign graphics software; HootSuite, Facebook, Twitter, Instagram and LinkedIn social media platforms; Zoom, Teams and Swapcard video conferencing tools; Google Drive and Google Analytics; WordPress website CMS and Aptify database. Comfortable on both Mac & PC operating systems.
A., Philosophy, cum laude, University of Mary Washington. Executive Certificate, Integrated Direct Marketing, Graduate School of Management & Technology, University of Maryland Global Campus.