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Senior marketing strategist and consultant with 15+ years of experience in the media and publishing industries, specializing in influencer, affiliate, and partnership marketing as well as multichannel media planning and content development.
Oversaw YouTube channel for a large EdTech/educational entertainment brand. Increased channel subscribers more than 200K and improved channel engagement, branding, content strategy, and click-thrus to website.
Early adopter for influencer marketing as a viable marketing channel, oversaw marketing programs since 2014, working with celebrities as well as microinfluencers. Managed affiliate and partner marketing programs, working with more than 30 partner organizations nationally and internationally.
Experience in most marketing channels, including audio/podcast, streaming video/TV, influencer, partner, affiliate, social media, OOH, email, events, and others. Passionate about intelligent media planning that extends beyond just your typical digital advertising.
Advanced proficiency in MS Office, Google Workspace, project management tools (Asana, JIRA, MS Planner, Zoom, MS Teams, Google Meet), and ad and content management platforms (YouTube creator studio, Facebook/Instagram Business Manager, Google Ads, Google Analytics).
B.A., English, from College of Charleston. Certifications in SEO Fundamentals and Content Marketing (Hubspot).