Results-driven, strategic Marketing and Communications leader with 20 years of progressive experience in B2B, B2C, Associations, and Nonprofits across a broad range of marketing disciplines and industries.
Director of Marketing and Communications for one of the largest tech councils in the country (2019-2022). Managed all communications, marketing, public relations, and creative design for council to ensure accurate and consistent messaging and brand development.
Improved council’s processes and procedures for internal reviews of promotional emails; ensured on-time, error-free communications with consistent messaging; disseminated robust email campaign of 3-5 promotional emails per week; maintained average email open rate of 25% with 10% click-thru rate.
Implemented Hootsuite to efficiently manage social media planning and execution; improved tracking and reporting of KPIs; increased post frequency and overall traffic by 300% in 2022; generated 1K new followers and produced 4K social media engagements.
Served as the Marketing Director reporting to the COO at an independent wealth management firm. Increased brand awareness and importance of retirement planning through varied PR campaigns, including placing 30 articles in national industry publications and local news outlets. Received multiple industry-specific and regional awards.
Advanced proficiency in MS Office, social media platforms, marketing automation tools (HubSpot, Sprout Social, Hootsuite), CMS, Canva, CRM tools, email marketing platforms (Higher Logic, Constant Contact), project management tools (Basecamp, Monday.com).