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L.M. (Boston, MA)

  • Marketing professional with 15+ years of experience in direct and database marketing (client/agency side) for financial services, insurance, and telecom companies including TIAA-CREF
  • Well-versed in supporting social media creation/scheduling/insights analysis, affiliate/community marketing, and email marketing
  • Managed and executed integrated marketing campaigns supporting corporate and business line partners with a focus on efficiency; costs per goals, metrics, analysis, and advanced segmentation driving channel/cadence/dialogue/product mapping
  • Technical skills include Squarespace (web/email), Canva, Microsoft Excel, PowerPoint, Google Workspace, Biteable (video) and social media platforms
  • BA in Religious Studies from St. Lawrence University

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