• Publicity professional with 20+ years of experience in PR campaigns, communications, branding, media relations, and content creation primarily in museums and publishing industries.
• As Director of Marketing and Communications for a regional museum, developed a communications plan improving public image, increased social media followers and engagement, and managed digital presence while crafting content and designing marketing material.
• Executed marketing and publicity campaigns at a publishing house for up to 60 books annually, generating national media coverage, organizing book tours, and supervising department budgets and processes.
• Managed corporate publicity and national trade relationships in the publishing industry, developed successful marketing campaigns for new and established authors, and coordinated national conferences and author tours.
• Strong proficiency in social media strategy, website management, SEO, and data analysis, with experience in designing and producing digital and print marketing collateral.
• BA in English from the College of the Holy Cross, graduating cum laude.

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