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L.S. has 20+ years of marketing and media experience with expertise in the development and execution of integrated, multi-channel advertising campaigns. She is currently working through her LLC providing media consulting and planning services for clients. From 2017-2020, L.S. worked for one of the largest consulting firms in the country leading the media efforts for clients within the energy and public health sectors. Prior to that, she worked at several top advertising agencies spearheading their media departments bringing a data-driven approach to target identification, channel recommendations and results analysis. With 15+ years of digital experience, L.S. has a keen understanding of digital, including social platforms, optimization parameters and Google Analytics. Her client roster spans from healthcare to retail to associations including both consumer and B2B. She has a Bachelors in Business Administration from Franklin and Marshall College.