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B2B marketing leader with over 20 years experience building and managing high-performing marketing teams and developing innovative marketing strategies, including new program and product launches, product portfolio overhauls, and digital transformation.
As Senior Account Executive for a $36B global business sold digital advertising solutions to Fortune 500 customers and their ad agencies. Drove revenue growth and increased number of new clients. Received 3 Addy Awards for large, national campaign that utilized new digital products, Best website takeover (gold), Best Innovative Use of Interactive Technology, and Best Branded Content and Entertainment (silver).
Led marketing team for a $700M global engineering and technology solutions company and drove greater investment in demand generation, pricing, analytics, and sales enablement, resulting in more than $100M in revenue opportunity for the last two years (2016 to 2020).
Repositioned an $800M GE global healthcare IT services portfolio and launched new products across nine separate P&Ls, resulting in more than $10M in revenue opportunity annually.
Led a team of Product Marketing and Demand Generation Managers to drive marketing strategy, product launches, and retention and acquisition for a company that served 10M+ students annually.
MBA from the University of Maryland, Robert H. Smith School of Business; BS in Public Affairs from Indiana University.
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