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L.W. (Alexandria, VA)

  • B2B marketing leader with over 20 years experience building and managing high-performing marketing teams and developing innovative marketing strategies, including new program and product launches, product portfolio overhauls, and digital transformation.

  • As Senior Account Executive for a $36B global business sold digital advertising solutions to Fortune 500 customers and their ad agencies. Drove revenue growth and increased number of new clients. Received 3 Addy Awards for large, national campaign that utilized new digital products, Best website takeover (gold), Best Innovative Use of Interactive Technology, and Best Branded Content and Entertainment (silver).

  • Led marketing team for a $700M global engineering and technology solutions company and drove greater investment in demand generation, pricing, analytics, and sales enablement, resulting in more than $100M in revenue opportunity for the last two years (2016 to 2020).

  • Repositioned an $800M GE global healthcare IT services portfolio and launched new products across nine separate P&Ls, resulting in more than $10M in revenue opportunity annually.

  • Led a team of Product Marketing and Demand Generation Managers to drive marketing strategy, product launches, and retention and acquisition for a company that served 10M+ students annually.

  • MBA from the University of Maryland, Robert H. Smith School of Business; BS in Public Affairs from Indiana University.

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