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L.W. (Arlington, VA)

L.W. (Arlington, VA) has 20+ years of marketing and communications experience, serving since 2007 as a Consultant to nonprofit, corporate, startup, and small business clients. Her accomplishments include doubling first-time media mentions, launch of a new membership vertical, a 27% increase in website traffic by implementing an 8-platform digital campaign for a large healthcare association, and two sold-out conferences and a featured article in Forbes for a startup nonprofit.  From 1995-2007, L.W. was Executive Director of Publications at the American Financial Services Association where she wrote content and managed teams of graphic designers and web developers in a high-volume environment that produced digital, video, and print marketing materials for the association’s nine departments. She administered budgets valued up to $1M with revenues up to $200K.  She has advanced experience managing websites using WordPress and Squarespace and email campaigns using Mailchimp, RealMagnet, and Constant Contact. She is an advanced user of Twitter, Facebook, YouTube, LinkedIn and Instagram and is proficient in analytics platforms including Google Analytics, Sprout Social, BuzzSumo, Moz, SEMrush, Twitter Analytics, and Facebook Insights. She has a BA in Communications from American University and is a recent graduate of Georgetown University’s Nonprofit Management Executive Certificate program. In addition, L.W. has an Award of Achievement certificate in Digital Analytics from the University of British Columbia.

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