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L.Z. (Dedham, MA)

L.Z. has over 12 years of marketing experience managing 360 campaigns from strategy to execution for blue-chip clients and is a skilled communicator and trusted liaison, having built strong relationships with clients, vendors and creative teams alike. She has experience spanning several channels including digital, print, events, social media, email, mobile applications, apparel design, inventory management, and packaging. L.Z. is currently running her own successful graphic design business, creating custom artwork, home decor, invitations, and greeting cards. Prior to her current business, she was the owner of an event planning and design consultancy, helping clients with all aspects of their event or wedding. From 2013-2015, L.Z. managed budgets of up to $1.5 million leading the strategy, development, and production of several marketing campaigns for the University of Phoenix. From 2007-2013, L.Z. worked in the advertising industry, starting as an Assistant Account Executive and being promoted multiple times to Manager, Business Leadership. She led projects for high profile clients such as Monsanto, Subway, SeaWorld, Coors Light, PG&E and Constellation Wines. She is proficient in using both a Mac and PC as well as software such as Adobe Creative Suite, Microsoft Office Suite, Acrobat Pro, Basecamp, Slack, Atlassian JIRA, Salesforce Quip, G Suite, Google Analytics, WordPress and Squarespace. She has a Bachelor of Journalism with an emphasis in Strategic Communications and a Minor in Business Administration from the University of Missouri, Columbia.

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