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M.C. is a marketing professional with over 15 years of experience in marketing communication, loyalty program management, events, and campaign creation and implementation in high tech and non-profit sectors. MC spent over 10 years in high impact marketing communication, channel marketing, and marketing programs of hardware and software products to targeted small and medium businesses as well as to IT audiences at Intel and Ingram Micro. She is an effective communicator with an ability to simplify technical jargon into easy to understand language, managing copywriters and writing copy herself. Additionally, she has proven expertise in commercial distribution, driving reseller and channel campaigns, event management, budget management, creating and managing loyalty programs and the development of keynote presentations. MC is proficient in WordPress, Constant Contact, Facebook Advertising, and she is familiar with Google Analytics, Twitter Advertising, SEO, Google Adwords, Basic HTML and CSS, MailChimp, Email Marketing (Drip Campaign, Lead Funnel), Facebook and Twitter Analytics and Google SEM. She has a Bachelor of Arts in International Relations & English from the University of Toronto and she studied Marketing at Ryerson University in Canada.