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Innovative, results-driven marketer with years of proven success driving brand awareness, store and website traffic, and revenue for a top ranked Fortune 500 company. From 2011-2018 she earned four promotions over 7 years in retail and assumed responsibility for overseeing a 13-member graphic design and demonstration team, managing four locations’ websites and social media accounts, designing digital strategies, and managing an $80k donation budget for community partners. She was selected by management to support a six-member team that guided the planning and efficient execution of four new store openings within strict deadlines. Her experience includes campaign management, SEO, PPC, content creation, event management, conversion optimization, and web analytics. Software proficiency includes Microsoft 365, G Suite, Google Ads and Analytics, Salesforce.com (SFDC), Hootsuite, HubSpot, MailChimp, SEMrush, WordPress, Tableau, R, Qualtrics, and Sprinklr; proven ability to quickly master new concepts and technologies. She holds an MBA, an M.S. in Marketing from Suffolk University in Boston, MA.
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