M.W. is a seasoned marketing manager with more than two decades of experience managing and executing successful direct marketing and fundraising programs for publishers and nonprofit clients. Her experience includes mail, email, digital and social media marketing. In her most recent role she was a key member of the database implementation team, providing guidance on development and training. Prior to that she was an Account Executive for a respected marketing agency managing the membership marketing activity for several high-profile clients. She holds a BA in English with a concentration in writing from George Mason University, and earned the Certified Direct Marketer (CDM) certification through the Interactive Marketing Institute through Virginia Commonwealth University.