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N.G. (Lexington, MA)

N.G. is a marketing executive and content strategist who has more than two decades of experience on both the corporate and consulting side of the business. Her sweet spot is working with companies that are doing something new, whether a startup or a larger enterprise with a new product or service. She has been head of marketing for tech companies in business intelligence, data communications, software and media. Her experience as a consultant spans many sectors including healthcare, data analytics, sustainable transport, academia and professional services. Most recently N. F. has served as a fractional CMO for a digital healthcare startup and she works with other clients on a project basis. She has worked primarily in BtoB marketing and easily translates technical concepts into clear communications that matter to the target audience. Her talents are best called on build an outsized market perception through: content strategy and development, messaging and positioning, online and offline communications, copywriting for blogs, websites, Linkedin, Medium, and other media, public relations (working in-house or with outside agencies and freelancers), product marketing and product launch support. Applications she has worked with in these endeavors include WordPress, Constant Contact, Vertical Response, Hootsuite, Wix, Google Analytics, Google Adwords, Twitter, Facebook and various CMS. She has stepped in to cover marketing execs on maternity leave and served on startup teams to build the marketing function. Through the years she has identified and hired top talent as well as conducting agency reviews to bring in the right outside resources that match a company’s stage of development. Her work has been recognized with several Hatch awards and she aspires to be on the New York Times bestseller list. She holds a BA from Brandeis University and an MBA from Northeastern University.

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