Marketing operations professional with 20+ years of experience in the global technology and financial services industries focusing on operational effectiveness and project management
Leader for a global data-driven digital marketing team in a shared service environment, responsible for segmenting and verifying data performance for all marketing journeys, improving technical data flow for marketing and sales
Key accomplishment includes data consolidation after multiple mergers from 5 Salesforce instances to 2 while managing all business processes for global team
Expertise in marketing campaign execution revolving around lead acquisition, pipeline management and customer retention
Proficient in MS Office Suite, Salesforce, Marketo, MS Dynamics, Validity, and Zoominfo
MBA from Suffolk University; BS in Finance from Suffolk University