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P.O. (Salem, MA)

  • Non-profit trade association executive with 25 years of experience in program and product development, communications, customer experience, and budget management
  • Key accomplishments include member retention rate of 90% over a 20+ year period, curriculum development, and event planning
  • Drove initiatives to create and continually improve leadership summit over a 14-year period, collaborating with industry leaders; spearheaded initiatives to create a framework for information sharing between association and newly developed state alliances during the pandemic
  • Developed communication plans, workflows, and staff training to increase member value and loyalty
  • Proficient in MS Office Suite, Google Suite, CRM systems, and Salesforce
  • BS in Marketing from Providence College

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