P.S. is a senior-level marketing and communications strategist who guides leadership teams through integrated plans to build brands and advance business objectives and growth. She led an international education program through the merger of five entities and launched a unified brand, messaging, and multimedia content (videos, photos, stories) across global staff, partners, and clients. She was recruited as a COO and board liaison to drive EY Financial Services revenue planning, analytics, and go-to-market strategies in a $255M portfolio and managed all leadership communications and events to increase net promoter scores. Prior, she re-branded a professional association, nearly doubling membership in three years.She created an award-winning digital publication, a website and conference transformation, and launched alternative revenue-generating streams (sponsorships, exhibits, certification, webinars, research). She manages PR and media relations and drove communications to promote the implementation and compliance of a Federally-mandated HIPAA standard. She also defined and executed marketing for the International CES, the world’s largest technology tradeshow. She is skilled in several inbound and external communications platforms, CMS, social media, CRM, and PR Newswire. She has a BA from SUNY Binghamton.