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S.F. is a freelance copywriter with 25+ years of experience in corporate communications and generating copy that drives sales. She specializes in simplifying a complex message and presenting it in an easy-to-understand, conversational style. Since 2012, S.F. has been a Freelance Writer/Creative Consultant to large and small B2B and B2C businesses. She has developed rebranding strategies and related messaging, developed ads, produced videos, wrote blogs and other online content, and developed copy for web and print promotions. A small sampling of clients include: DigitalGlobe, a commercial satellite company; The Chronicle for Higher Education; Audax Health; and SocialRadar, a mobile app start-up. She has held Communications Director and Marketing Director roles for organizations such as The Art Institute (accredited creative arts college), Anaconda Press (high-end printing firm), and Grafik Marketing Communications (marketing agency). She has a BA in Journalism from the University of Kentucky.