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V.G. (Boston, MA)

  • Marketing & Design Director with 18 years experience working in the consumer products, technology, hospitality, and nonprofit sectors.
  • Marketing & Communications Director for design and manufacturing company, managing a marketing budget of $3M. Led a diverse team of ten in developing datasheets and whitepapers for technical products and coordinated product launches.
  • Spearheaded the development and design of company website and orchestrated strategic email and social media marketing campaigns, utilizing data analytics and client feedback. Collaborated with external vendors to organize PR and podcast events.
  • Experienced in creating logos, letterheads, flyers, website development, photography, blog development, copywriting, social media management, SEO/SEM optimization, and paid advertising.
  • Proficient in Google Analytics, Google Ads, Google Tag Manager, Facebook Advertising, SEM Rush, Hootsuite, and Sprout Social.
  • BFA Arts in Graphic Design from University of Massachusetts.

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