W.G. is a digital marketing professional specializing in B2B and B2C customer acquisition and demand generation through digital channels using data and analytics. He has worked for both start-up, turnaround, and high-growth companies and has expertise in strategy development, web analytics, SEO/SEM, Google AdWords, PPC ads, ecommerce, and conversion optimization. Until recently, he was Digital Marketing Manager for BSI where he managed websites, social media and digital marketing channels in a global setting. From 2014-2016, he was the Digital Media Marketing Manager at Pella Corporation (high-end window manufacturer), where he managed all aspects of B2C digital strategy and execution with a budget of $8M. From 2012-2014 he was the Senior Online Marketing Manager for Deltek/govwin.com. He defined, created, and executed innovative B2B digital marketing strategies and tactics related to SEM, SEO, web and video. Earlier experience includes similar roles at Marketresearch.com and Interactive Corporation. He has a MBA from the University of Iowa and BA from Hampton University.