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L.F. (Danvers, MA)

  • Marketing professional with 20+ years of experience managing public relations, social media, coordinating integrated campaigns, and leading partnership programs for worldwide retail brands and consumer goods
  • PR and marketing manager for a custom apparel company (2014-2021) where she established a social media influencer program, led a multi-year sponsorship of the local NBA and NHL teams, and partnered with business development to ensure alignment of marketing channels when opening the brand’s first 20+ retail stores
  • As an Account Supervisor at a large PR agency, selected to plan and execute the agency’s annual food and nutrition thought-leadership conference, attended by 100+ industry professionals.
  • Early career experience working for Adidas America managing US PR in preparation of and during the 2010 FIFA World Cup in South Africa; supported brand relationships with licensees (FOSSIL, Silhouette Eyewear)
  • Proficient in MS Office, Google Suite, Sprout Social, and social media platforms
  • MS in Sports Business from New York University; BA in Psychology and Criminal Justice from the University of Connecticut

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