30 + years of overseeing and executing effective media outreach campaigns and securing high-impact media coverage for clients across diverse industries. Proven track record of securing prominent media placements with notable news outlets and managing broadcast media tours.
Proficient in crafting and managing various written materials and tracking media placements through numerous monitoring platforms including Cision, Muck Rack, Meltwater, TV Eyes.
Success in cultivating and nurturing key relationships with the media, stakeholders, and third-party organizations. Recognized for identifying compelling story angles and crafting persuasive media pitches to resonate with journalists.
Equipped with valuable insights from a previous tenure in a TV newsroom, possessing an intimate understanding of reporter needs and story-building essentials.
Proficient in MS Office Suite, Google Suite.
B.A. in Speech Communications, George Mason University, Fairfax, VA