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B.B. (Alexandria, VA)

  • 30 + years of overseeing and executing effective media outreach campaigns and securing high-impact media coverage for clients across diverse industries. Proven track record of securing prominent media placements with notable news outlets and managing broadcast media tours.
  • Proficient in crafting and managing various written materials and tracking media placements through numerous monitoring platforms including Cision, Muck Rack, Meltwater, TV Eyes.
  • Success in cultivating and nurturing key relationships with the media, stakeholders, and third-party organizations. Recognized for identifying compelling story angles and crafting persuasive media pitches to resonate with journalists.
  • Equipped with valuable insights from a previous tenure in a TV newsroom, possessing an intimate understanding of reporter needs and story-building essentials.
  • Proficient in MS Office Suite, Google Suite.
  • B.A. in Speech Communications, George Mason University, Fairfax, VA

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