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 E.G. (Canton, MA)

  • Marketing communications and social media professional with diverse experience in both agency and client-side roles with 14+ years of experience in influencer/social media marketing. Adept at public relations, copywriting, and client relations.
  • Freelance Influencer and Social Media Marketer for both B2B and B2C brands. Clients include a talent management company (pitching brands), a wayfinding company (social media manager), 3 biotech companies, a major floral supply business, a global footwear brand, and various other small businesses.
  • EVP at an influencer Talent agency leading the Brand Partnerships division. Designed and implemented the “Casting Call” program, resulting in a 600% growth of the creator community.
  • Led public relations, social media, and influencer marketing strategies for a major Boston ad agency. Strategized and executed successful integrated awareness campaigns for clients such as Gorton’s Seafood, BJ’s Wholesale, al fresco, and American Tourister, including a highly successful celebrity spokesperson influencer campaign resulting in national media placements and social targeting.
  • Founded and created the Wildfire influencer marketing division, restructured the influencer marketing approach increasing the influencer business revenue from $80,000 in 2017 to a projected $500,000 in one year, and served as an industry thought leader through speaking engagements and media interviews.
  • Proficient in MailChimp, MS Office Suite, Google Workspace, Canva, Ripl, Influencer Management tools (Julius, Creator IQ), AirTable, Trello, Asana, Slack, All social media platforms Social tools (Buffer, Later).
  • Bachelors, Curry College, Milton, MA

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