K.B. (North Andover, MA)

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Marketing professional with 10+ years of experience in digital marketing, social media management, and content creation in the healthcare, finance, retail, real estate, IT, and engineering industries, with a proven track record of increasing brand awareness and online engagement
As a Consultant (2019-current), assists clients with copywriting needs, brand strategy, e-mail marketing, product advertising, social media management, and creating of content
Digital Marketing Specialist (1-year contract) for a large, Boston-based bank, responsible for creating organic content and managing social media channels using Sprinklr. Efforts helped grow LinkedIn following by 20% in Q2 of 2022
Marketing Coordinator for an addiction treatment organization overseeing all brand interactions across active social media platforms. Wrote blog articles about mental health and assisted in overall marketing efforts of the company, including content development and optimization, advertising, and event planning
Advanced proficiency in social media management (Sprinklr), project management software (Asana, Toggl), MS Office, Google Suite, Mac OSX, and Adobe Creative Suite
BA in English from the University of Vermont; Digital Marketing Fundamentals Certificate, The University of Vermont Professional and Continuing Education

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