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L.B. (Arlington, MA)
- Marketing and communications professional with 12+ years of experience in the financial services, healthcare, non-profit, and technology industries
- Expertise in developing lead generation and brand awareness marketing campaigns in both B2B and B2C sectors; additional skills include securing top-tier speaking opportunities, orchestrating industry events, managing email marketing campaigns, and delivering presentations
- Senior Marketing Specialist at a global software company specializing in SaaS products tailored for neurodiverse employees; created narrative/communications for DE&I decision-makers
- Spearheaded marketing efforts for five branches of a credit union creating branding and strategic marketing messages that led to $1.2 million in new business
- Proficiency in MS Office Suite, Google Suite, ON24 and Google Meet video conferencing, Trello, Looker Studio data analytics, DocuMatix marketing automation, and WordPress
- BS in Communications/Media from Fitchburg State University; minor in Art
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