Marketing and Communications strategist with 13 years of experience in developing customer-centric strategies, communications, employee experience, and events. Experience spans B2B, mass consumption and the non-profit sector. Advanced oral and written bilingual communications skills. Experience working internationally and in diverse markets including services, consumer goods, health, and HR.
Extensive experience as an entrepreneur (2016-2020), where she developed the business strategy and led recruitment and training. Her customer centric brand awareness model resulted in 80% of new business coming from positive service referrals.
Head of Marketing for a medical equipment distributor (2012-2014). Developed marketing and communications strategy, oversaw event development, and liaised with external providers, boosting marketing and sales performance.
Communications and Loyalty Coordinator for a consumer goods company (2007-2008). Managed communications strategy development, events planing and marketing assessment for industrial clients. Led the employee engagement program and the customer experience design, boosting mass consumption sales, relationship-building and business growth of industrial clients.
Volunteer Project Leader for Compass Pro Bono-Washington (Jan-May 2023). Developed marketing and communications strategy based on a marketing audit and benchmark of the target market.
Proficient in MS Suite, Google Suite, social media platforms, and Slack and Trello for project Management.
Master in Marketing, Bachelor in Communications, Bachelor in Advertising, Certificate in Digital Marketing.